K Beauty, or Korean Beauty, refers to Korean products that are used for personal care. A special beauty trend is above all Korean skin care, which is considered modern, innovative and effective.
Korean cosmetics use a successful combination of modern and innovative skin care, natural cosmetics and traditional ingredients that have always been used in Korea for hygienic purposes. At the same time, beauty and thus an even complexion are considered particularly important and desirable in Korean culture, so that skin care and, above all, the ingredients contained therein have developed particularly quickly over the years. In this way, innovative beauty products have emerged that are very popular and are becoming more and more trendy.
Korean Skincare is primarily about achieving a smooth, clean and even complexion. For this purpose, products are used that are specially adapted to the needs of the respective skin type. In addition, Korean skin care relies on particularly intensive cleansing and an adequate supply of moisture and vitamins in order to keep the complexion particularly beautiful in the long term.